AI and GPT are proving to be invaluable assets in Salesforce Marketing Cloud, addressing common challenges faced by marketers. For instance, when AMPScript/SSJS/SQL errors occur, it can help identify the cause eliminating the need to go through the tedious errors that are thrown. Email design issues are mitigated by AI-driven suggestions for optimal subject lines …
Fascinating Psychology Hacks that Personalization Is Built to Leverage Marketing Cloud Personalization Use Cases You Should Be Testing Based on Behavioral Science Utilizing testing, psychology/consumer behavior, and Marketing Cloud Personalization is more critical than ever when trying to keep up with the demands of the frictionless and convenience-focused expectations of customer experience. Multivariate testing is …
Data Cloud – How it powers Salesforce AI and GPT: Salesforce Data Cloud and Salesforce AI/GPT work hand in hand to leverage data assets, provide training data, enable real-time integration, deliver AI-driven insights, and enhance personalization. The combination of these technologies supports businesses in making data-driven decisions, delivering personalized customer experiences, and most importantly maintaining …
It’s not a matter of “If”, it’s a matter of when. Google’s expected phase-out of third-party cookies in late 2023 should make the death of the cookie officially official. This isn’t breaking news, as with 2023 halfway upon us it’s something marketers have known about and have been planning around for several years now. The …
Creating a 1st Party Data Strategy for the Cookieless future Read More »
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