FRAMINGHAM, Mass, JUNE 25, 2025 – On the heels of their 1st place win at Salesforce Connections’ Agentic Marketing Showdown, ListEngage today announced the expansion of its partnership with Salesforce by expanding its AI Practice, AI Innovation Labs, to help streamline customer operations on the Salesforce Platform and create personalized customer experiences, with minimal live interaction. With ListEngage, customers can leverage years of machine learning and generative AI implementation and scaled learnings across enterprise-level clients within the Health and Life Science (HLS), Financial Services (FINS), Retail and Consumer Goods (RCG), Telecommunications Media and Technology (TMT), and Education (EDU) verticals.

Customers can now unlock the power of agentic technology through ListEngage’s AI Innovation Labs, designed to turn AI initiatives into measurable outcomes. Each engagement begins small, by focusing on high-impact use cases with a roadmap toward ROI potential. Utilizing an adapted version of the scientific method, ListEngage helps teams rapidly experiment, validate, and scale agentic solutions aligned to business goals. With built-in change management and continuous iteration, Innovation Labs helps ensure Agentforce isn’t just implemented, but delivered, adopted, optimized, and most importantly, delivers real value from day one.

Agentforce is a digital labor platform for enterprises to augment teams with trusted autonomous AI agents in the flow of work. With Salesforce’s AgentExchange, the leading AI agent ecosystem for enterprises, customers have access to hundreds of ready-to-use actions, topics, and templates built by partners, and will have access to pre-validated Model Context Protocol (MCP) servers. These servers help customers to quickly create and deploy their digital workforce of AI agents by connecting external tools and data to an MCP-compliant server., that have passed rigorous security reviews to quickly create and deploy their digital workforce of AI agents.

As an organization known for pioneering solutions, ListEngage wasted no time in developing a customer-facing Agentforce Implementation in partnership with an enterprise Health & Life Sciences organization, even going live weeks ahead of the planned roadmap.This initial use case focused on automating prospective customer inquiries, reducing call volume, and agent handling time. From there, ListEngage helped the organization build cross-functional understanding of the agentic model—defining what “good” looks like, scaling enablement across departments, and shaping long-term digital labor strategy. This engagement became the benchmark for Agentic maturity within the organization and influenced roadmap priorities across the business.

With over 2 decades of experience innovating across the digital marketing ecosystem, ListEngage is no stranger to implementing ever-evolving technology for its customers. Expanding upon its prior AI and Data Offerings, the company has grown its services to accommodate increasing Agentforce adoption. Whether your organization is early in its AI journey or in need of custom support for your unique business use case, ListEngage will meet you and your team where you’re at to ensure successful utilization and business value from top to bottom.